Campaigns

Campaigns is the bulk email stream: a newsletter, a fair announcement, a new-work alert to a list of collectors.

It is deliberately not the same thing as Offers. An offer is a personal message to one collector, sent from your own mailbox. A campaign goes to a list, from your gallery's verified sending address, with unsubscribe handling attached. Reach for offers when you're writing to a person, campaigns when you're writing to an audience.

Building a campaign

Create a campaign with a name — that's for you; recipients see the subject line. Then fill in the subject, preview text, and the from and reply-to addresses.

The from address has to be on a domain you've verified. You'll find the sending-domain setup on the same page as the campaign list. Until a domain is authenticated, there's no address to send from.

The content editor is a visual one — type / for blocks. Save when you're done; there's no autosave, so save before you navigate away.

Content is frozen once a campaign leaves draft. If you need to change the copy on something scheduled, cancel the schedule first, which returns it to draft.

Choosing who it goes to

Pick one contact list. Lists can be hand-picked or built from a saved filter, so a smart list stays current on its own.

The list isn't quite the final audience. At send time the platform narrows it to contacts who have actually opted in to marketing email, aren't marked do-not-email, and have an address. That subtraction is silent and deliberate — consent wins over the list every time.

Testing and sending

Send a test to any address, as often as you like — it's prefixed so you can spot it, and it doesn't touch your audience or the campaign's status.

Then schedule it for a date and time, picked in your own timezone, or leave the time empty to send as soon as possible. A campaign moves from scheduled to sending to sent on its own.

Consent and unsubscribes

Every campaign carries a one-click unsubscribe. This isn't optional and can't be turned off — a send that can't attach it fails rather than going out without it.

Unsubscribes land on a hosted preference page where the contact can opt back in. Consent is tracked per channel, so an email opt-in never implies permission to text someone.

Hard bounces and spam complaints are recorded against the address across the whole platform. An address that bounces on a campaign stops receiving your invoices and offers too, which is the safe behaviour but worth knowing when a collector says they stopped hearing from you.

Reading the results

Once a campaign has gone out you get recipients, delivered, clicks and click rate, unsubscribes, bounces and complaints, your most-clicked links, and your most-engaged contacts, each linked back to their contact record.

Opens are shown last and on purpose. Apple's Mail Privacy Protection loads images for recipients who never opened anything, so an open rate is a rough health signal, not a measure of interest. Judge a campaign on clicks.

Once a campaign is sent, you can resend it to everyone who didn't click.

A/B tests

You can test two subject lines: a portion of the list gets each, and the remainder goes to whichever earned more unique clickers. You can also test send times, though there the platform reports the winner rather than acting on it.

Suggested campaigns

The Automations panel drafts campaigns for recurring moments — a new work by a followed artist, a viewing-room follow-up, a fair preview or follow-up, an anniversary.

These only ever produce a draft. Nothing is sent without you opening it, reading it, and scheduling it yourself.

Who can use it

Campaigns sit with the CRM sections, so it needs contacts access to see. Creating, editing, and scheduling need editor access.